Barber Shop · Rehoboth Beach, DE
Faded Barber Shop
A Rehoboth Beach barber shop site built to present the shop clearly, show the work, and put online booking one tap away on a phone.
Harbeson, DE · Serving Delaware & DelmarvaWeb Design for Delaware
Web Design for Delaware
Small Businesses.
Built by a contractor. We design and build the website, write the content, and then keep it maintained — hosting, updates, and local SEO — so you can stay on the work. Trades are the specialty; any local business is welcome.
Second Generation Contractor370+ Google Reviews in Our Own Business9+ Operating Companies Across the U.S.Contractor & Trade Focused2-Week Website Launch
Roofing
HVAC
Electrical
Plumbing
General Contracting
Painting
Concrete
Window Tint
Landscaping
Tree Service
Pressure Washing
Deck Building
Fencing
Glass
Garage Doors
Solar
Cleaning
Kitchen Remodeling
Bathroom Remodeling
Flooring
Excavation
Pool Building
01Why we exist
Contractors don’t have a marketing problem.
They have a time problem.
You’re on a roof, in a crawlspace, or writing an estimate at 9 p.m. Nobody has an evening left over to figure out hosting, SEO, and Google.
That’s the part we handle.
01
Real Contractor Experience
I run a contracting business every day. I've written the estimates, chased the leads, and answered the 7 a.m. phone calls.
02
No Marketing Fluff
Simple advice that actually helps. If you don't need something, I'll tell you not to buy it.
03
Built for Growth
Every website is designed to generate calls, not to win a design award.
04
Fast Turnaround
Launch in two weeks, not months. We move as fast as you get us content.
05
Local SEO Ready
Structured for local search at launch, with room to improve as real search data comes in.
06
Long-Term Partner
We don't disappear after launch. Most agencies sell the build. We stay for the growth.
02Services
Three things. Done properly.
A website that earns trust, ongoing care so it never goes stale, and Google work that compounds month over month.
03Who you're working with
I’m a second-generation contractor. This is the tool I wish we’d had.
I grew up in our family’s contracting business and still run it every day. I’ve written the estimates, chased the leads, and answered the 7 a.m. phone calls. I also spent years learning the digital side because nobody was going to do it for us.
We built our own presence past 370 Google reviews without an agency. Second Gen Digital exists to do that same work for other contractors — in plain language, with no buzzwords, from someone who has actually been on your side of the table.
370+
Google reviews on our family window film business
22
Trades we build for
2nd
Generation contractor
100%
Contractor-owned
“I've been the guy pricing a job in the truck at 8 p.m. wondering where next month's work comes from. That's who I build for.”
Cody, Founder of Second Gen Digital04The Second Gen System
A process you can actually follow.
No mystery, no black box. You always know exactly where the project stands.
1
Discovery Call
Thirty minutes. We learn your business.
2
Research
Competitors, keywords, and what your customers search.
3
Design & Build
Copy, design, SEO, speed, forms.
4
Launch
Domain, SSL, analytics, indexing, testing.
5
Grow
Care, content, and Google every month after.
05Selected work
Built for real companies, not portfolios.
Each one starts with a problem the owner could name out loud. Read how they closed.
Window Tint · Harbeson, DE
Shore Tint & More / Delaware Window Film
Delaware 3M window film dealer. Residential, commercial and school-safety tinting across all three Delaware counties.
Commercial Glazing · Delaware
Service Glass
Four-generation commercial glazing contractor serving Delaware and Maryland's Eastern Shore since 1950.
06Sussex County
Based in Harbeson. Focused on Sussex County.
Second Gen Digital is based in Harbeson, DE, and Sussex County is the market we know best — the towns, the seasons and how people here actually search. We also build for businesses well outside Delaware, so location is never the deciding factor.
Working somewhere else in Delaware or on Delmarva? See every service area.
07Industries
Twenty-two trades. Twenty-two different customers.
A roofing customer and a kitchen remodel customer behave nothing alike. We build for the difference.
08What clients say
Straight from the trades.
“I've been tinting windows since the nineties and never had a site that made the premium film side of the business clear. Now the quote request does half the qualifying before I pick up the phone.”
Shore Tint & More / Delaware Window Film · Window Tint · Harbeson, DE
“What I wanted was simple: when someone searches 'Panorama Pro Nashville,' they find us first. The whole site is built around that one thing, and it actually shows up.”
TN Tint · Window Tint · Nashville, TN
“Our glass business is older than most websites. The challenge was making us look like a modern company without losing the family history. This did both.”
Service Glass · Commercial Glazing · Delaware
“I send a text when something needs changed and it's handled the next day. No dashboard, no agency call, no BS. That's the part nobody else does.”
Nfamous Customs · Automotive & Window Film · Central Oregon
Do you only build websites for contractors?
Contractors are the specialty, but the work isn't limited to them. Barber shops, studios, retail, and professional services get the same build. If your customers find you by searching, we can help.
How long does a website take?
Most contractor websites launch in two weeks. The biggest variable is how fast we get photos and answers from you — the build itself moves quickly.
Why not just use Wix or Squarespace?
You can, and plenty of good businesses run one well. The tradeoff is your time — someone still has to write the content, structure the pages, keep it updated and handle the search side. We take that off your plate and build to your business instead of a template.
Do you write the content?
Yes. We interview you about your business and write everything — homepage, services, industry pages, location pages. You review it all before launch. You never get handed a blank page and told to fill it in.
Do you help with Google?
Every website launches with the SEO foundation in place, a sitemap submitted to Google, and indexing checked after launch. Ongoing Google Business Profile management, monthly content and local SEO is our Google Growth plan at $350 a month, and it's optional.
Can I edit my website myself?
You can, but most contractors don't want to. That's what Digital Care is for — you email what you need changed and it's done in a day or two. No dashboard, no passwords, no YouTube tutorials at 10 p.m.
Free Consultation
Let's talk about your website.
A 30-minute call. No pitch deck, no pressure. We'll tell you straight whether we can help.