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Solar

Websites for Solar Companies

Solar has a trust problem the whole industry created. A straight-talking website is a real competitive advantage.

Solar contractor at work
01The reality

Homeowners have been hammered by door knockers, aggressive phone sales, and lease agreements they didn't understand. Skepticism is the default starting position.

The solar company that explains the math honestly, states what the incentives actually are, and doesn't manufacture urgency stands out immediately.

That's the site we build.

02What makes it hard

The online problems specific to solar companies.

  • Industry-wide credibility damage from high-pressure sales tactics
  • Incentive and tax credit confusion that changes year to year
  • Long consideration cycles with heavy comparison shopping
03What we build

How we solve it.

  • Honest savings explanation without inflated projections
  • Current federal and Delaware incentive breakdown, kept updated
  • Ownership versus financing versus lease compared plainly
  • Installation process and timeline from contract to interconnection
  • Battery storage and roof-condition content
We've sat in the truck after a solar job wondering where the next one comes from. That's the problem we build for.
Cody, Second Gen Digital
05Questions

Solar website questions.

Should I put a savings calculator on the site?

Only if it's honest. An inflated calculator destroys trust the moment a real quote comes in lower.

How do I separate from door-knocking companies?

Say plainly that you don't knock doors and don't use pressure. It's a differentiator worth stating outright.

Do incentive pages need updating?

Constantly. Out-of-date incentive information is worse than none, and that's exactly what Digital Care handles.

Other trades we build for

Free Consultation

Ready to be the solar company people trust online?

A 30-minute call. No pitch deck, no pressure. We'll tell you straight whether we can help.