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Painting

Websites for Painting Contractors

Painting is visual work sold with photographs. If your photos are bad, your website is bad, no matter how the layout looks.

Painting contractor at work
01The reality

Painting has one of the lowest barriers to entry of any trade, which means you're competing against a lot of guys with a ladder and a truck.

The way you separate yourself online is by looking like a company: prep process, product knowledge, crew, warranty, and photographs that show edges and detail.

We build painting sites around the work, because the work is the sales pitch.

02What makes it hard

The online problems specific to painters.

  • Constant price competition from unlicensed one-man operations
  • Customers who don't understand what prep work costs or why it matters
  • Interior and exterior seasonality swinging the calendar
03What we build

How we solve it.

  • Large before-and-after galleries with real detail shots
  • Interior, exterior, cabinet refinishing, and commercial service pages
  • A prep process page that justifies your price without defending it
  • Product and warranty information for the brands you actually use
  • Seasonal content planned around your slow months
We've sat in the truck after a painting job wondering where the next one comes from. That's the problem we build for.
Cody, Second Gen Digital
05Questions

Painting website questions.

What if my photos aren't great?

We'll tell you exactly what to shoot and how. Phone photos in good light, taken correctly, beat professional photos of the wrong things.

Should I offer color consultation on the site?

If you do it, feature it. It's a strong differentiator and a natural reason for someone to reach out before they're ready to book.

Do cabinet refinishing pages work?

Very well. It's a high-margin service with high search volume and almost no competition on dedicated pages.

Other trades we build for

Free Consultation

Ready to be the painting company people trust online?

A 30-minute call. No pitch deck, no pressure. We'll tell you straight whether we can help.