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The checklists we actually work off of.
These aren't lead magnets. They're the same lists we run through on every project. Print them, hand them to whoever handles your marketing, or work them yourself.
0113 items
Website Planning Checklist
Everything to gather before a website project starts, so the build doesn't stall in week two.
- 1Logo files in the highest resolution you have
- 2Brand colors (or the truck wrap, we can pull them from that)
- 3A complete list of every service you sell
- 4Every town and county you actually serve
- 520+ photos of completed work, shot in daylight
- 6Photos of your crew and trucks
- 7License numbers and insurance details
- 8Any certifications or manufacturer credentials
- 9Your three best customer reviews
- 10Domain registrar login
- 11Current website access, if you have one
- 12Google Business Profile access
- 13Three competitor websites you like and three you don't
0216 items
Google Business Profile Checklist
The full setup and monthly routine that took our own business past 370 reviews.
- 1Profile claimed and verified
- 2Most specific primary category selected
- 3All relevant secondary categories added
- 4Every service listed with a real description
- 5Service areas set to actual towns served
- 6Hours accurate, including holiday hours
- 7Phone number matches the website exactly
- 8Website link points to the homepage, not a landing page
- 9Business description written and keyword-relevant
- 1020+ photos uploaded
- 11Logo and cover photo current
- 12Products or services with pricing where applicable
- 13Q&A section seeded with your ten most common questions
- 14Weekly post scheduled
- 15Review request routine in place for every crew member
- 16Every review responded to
0316 items
Local SEO Checklist
A prioritized checklist covering profile, website, citations, and the monthly routine.
- 1Google Business Profile fully completed
- 2One page per service on the website
- 3Location page for each significant town
- 4Unique title and meta description on every page
- 5One H1 per page with service and location
- 6Mobile load time under two seconds
- 7Name, address, and phone in the footer sitewide
- 8LocalBusiness schema markup installed
- 9SSL certificate active
- 10Bing Places claimed
- 11Apple Business Connect claimed
- 12Facebook business page consistent with NAP
- 13Trade directories claimed
- 14Duplicate listings removed
- 15Google Search Console connected and sitemap submitted
- 16Analytics tracking calls and form submissions
0414 items
Contractor Marketing Checklist
The full picture, in priority order, from free wins to paid advertising.
- 1Google Business Profile optimized (free, do first)
- 2Review request routine trained into the whole crew
- 3Professional website live and fast
- 4Monthly maintenance in place
- 5Service pages for every service sold
- 6Location pages for every key town
- 7Business email on your own domain
- 8Consistent branding across truck, uniform, quote, and site
- 9Quote follow-up process within 24 hours
- 10Call tracking so you know what's producing
- 11Monthly content published
- 12Referral ask built into job completion
- 13Past-customer list for seasonal reminders
- 14Paid ads — only after everything above is solid
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Want this handled for you?
Every item on these lists is part of what we do for contractors each month.