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The Second Gen System

Eight steps. No mystery in the middle.

Most contractors have been burned by a project that went quiet for weeks. This is the whole process written down, so you can hold us to it.

8
Steps, start to finish
2
Weeks to launch
1
Person you deal with
0
Long-term contracts
01The build

From the first call to a site that earns.

You always know what's next

Every stage ends with a clear handoff. You're never wondering whether the ball is in your court.

Nothing launches without your sign-off

You walk the site page by page before it goes live. Revisions happen before the domain flips.

One person, start to finish

The person on the discovery call is the person writing the copy and building the pages.

  1. 01

    Discovery Call

    A 30-minute conversation about your business.

    We talk about your services, your ideal customer, what you've tried, and where you want the business to be in three years. At the end we both decide if this is a fit. No pressure, no pitch deck.

  2. 02

    Plan

    We collect everything the project needs.

    Logo, brand colors, photos, service list, cities served, testimonials, Google Business Profile, domain access. Anything you don't have, we help create.

  3. 03

    Research

    We study your market before we design anything.

    Competitor sites, local keywords, customer intent, and the Google Business Profiles ranking above you. The SEO strategy gets built before the first pixel. Never build first.

  4. 04

    Build

    Design, copy, SEO, speed, forms, analytics.

    Every page gets built with one objective: generate trust. Mobile first, fast, and written the way you'd explain it to a customer standing in their driveway.

  5. 05

    Review

    You look it over. We polish.

    You walk the site page by page. Revisions get made, details get tightened, and nothing goes live until you approve it.

  6. 06

    Launch

    Domain, SSL, analytics, indexing, testing.

    We connect the domain, install the certificate, set up Analytics and Search Console, submit the sitemap, and test every page and form on desktop and mobile before we call it live.

  7. 07

    Maintain

    Digital Care keeps it current.

    Hosting, security, updates, edits, analytics, and support. You send a message, it gets handled. You never log into anything.

  8. 08

    Grow

    Google Business Profile, SEO, content, improvements.

    Optional Google Growth keeps the pressure on: monthly posts, articles, keyword tracking, and continuous site improvements.

The build isn't the hard part. Keeping a contractor's website honest and current two years later — that's the part almost nobody does.
Cody, Founder
Free Consultation

Start at step one.

A thirty-minute discovery call. At the end of it, we both decide whether this is a fit.