Case Study

Xtreme Shades

18+ year Johnston County window film shop and authorized Autobahn, Huper Optik and EDGE installer — automotive, residential, commercial, PPF and ceramic coatings.

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Homepage of the Xtreme Shades website built by Second Gen Digital

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Trade

Window Tint & PPF

Location

Smithfield, NC

Year

2026

Scope

Website Launch · Digital Care · Google Growth

01Project goals

What the website needed to solve.

Three premium film lines — Autobahn, Huper Optik and EDGE — with nothing on the site telling customers what any of them meant.

Commercial and residential film were real revenue lines, but the shop read online like an auto-tint-only business.

No local search footprint across the 20+ Johnston County towns they already drive to.

Quotes ran entirely through phone calls, with no way to capture vehicle or glass details after hours.

02What we built

The build, item by item.

Everything here was chosen because of a specific problem above — not because it was on a package sheet.

01Full service architecture: Auto Tint, Residential, Commercial, Paint Protection Film and Ceramic Coating, each with its own product depth

02Brand-authority pages for the Autobahn, Huper Optik and EDGE film lines with shade and heat-rejection specs in plain language

03NC window tint law guide built as a genuine local search asset — legal VLT limits, medical exemptions and enforcement

04Service-area pages across Smithfield, Clayton, Garner and 20+ Johnston County towns

05Real-work gallery shot entirely in their own install bay — no stock photography anywhere on the site

06Online quote flow capturing vehicle or glass details before the first call

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