'We guarantee page one'
Nobody controls Google's rankings, so nobody can guarantee a position. The usual trick is guaranteeing page one for a phrase nobody searches, like your own business name.
'You need to blog every week'
Twelve genuinely useful articles a year beat fifty-two filler posts. Volume without substance does nothing. One good article a month is a perfectly strong content program.
'Meta keywords matter'
Google stopped using the meta keywords tag in 2009. If someone is selling you keyword tags in 2026, walk away.
'More keywords on the page is better'
Keyword stuffing has been actively penalized for over a decade. Write for the person reading it. Use the term naturally where it fits and stop.
'Buy backlinks to rank faster'
Purchased links are the fastest route to a manual penalty. Recovering from one takes longer than earning links honestly would have.
'SEO is a one-time setup'
Your competitors are working every month and Google's algorithm keeps moving. Stop and you slide backward — it's maintenance, not installation.
'Social media drives SEO rankings'
Social signals aren't a direct ranking factor. Social media is worth doing for other reasons, but it isn't SEO.
'Everyone needs a huge site'
A focused fifteen-page site with genuinely good content outperforms a hundred thin pages. Depth over count, always.
What's actually true
Complete your Google Business Profile. Get reviews consistently. Build one real page per service and per town. Publish something useful monthly. Keep the site fast and maintained.
That's the whole discipline. It's not glamorous, which is exactly why it stays effective.
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