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Case Study

Smart Film Palm Beach

A specialty-only site for switchable PDLC smart film in the Palm Beach market — one product, explained properly, with the education doing the selling.

View live websiteOpens smartfilmpalmbeach.com in a new tab
Trade
Smart Window Film
Location
Palm Beach, FL
Year
2026
Scope
Website Launch · Digital Care
01The problem

What it was costing them.

Switchable PDLC film is a product most buyers have never heard of, and generic tint sites bury it in a services list.

Nobody was explaining the basic mechanic — frosted when off, clear when on — in a way a homeowner or architect could act on.

Cost, installation and glass-compatibility questions were killing inquiries before anyone picked up the phone.

The category needed a premium presentation to match a premium price point, not a standard tint-shop layout.

02What we built

The build, item by item.

Everything here was chosen because of a specific problem above — not because it was on a package sheet.

01A single-category site architecture built entirely around switchable smart film instead of a general tint menu
02Plain-language education on how PDLC works: OFF is frosted privacy, ON is clear glass, switched instantly
03Separate residential and commercial use cases — bathrooms, bedrooms, conference rooms, storefronts, partitions
04Interactive privacy demonstration so visitors can see the switch happen instead of reading about it
05Cost, installation and FAQ content built from verified technical specifications, using Ghost Glass smart film
06Consultation funnel sized for a considered, high-ticket purchase rather than a quick quote form
07South Florida service-area SEO and a modern luxury visual system
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