Modern Website Features Every Contractor Needs

There's an enormous amount of stuff you can put on a website. Most of it doesn't matter. Here's what does.

Tap-to-call in the header on mobile

Not in the footer. Not on the contact page. In the header, visible without scrolling, on every single page.

A page per service

One page per thing you actually sell. This is the single biggest SEO lever available to a contractor and most never pull it.

Real photography of your own work

Fifteen good phone photos of your own jobs beat a stock library every time. Shoot in daylight, hold the phone steady, get wide and detail shots of the same job.

A short quote form

Name, phone, service needed, and a free-text box. Anything more and you're trading completions for information you could have gotten on the call.

Reviews pulled onto the site

Your Google reviews shouldn't only live on Google. Put your best ones on the site, with the customer's first name and town.

Clear service area

Named towns, ideally with a page for each of the important ones. 'Serving the surrounding area' means nothing to a search engine or a human.

Speed

Under two seconds on a phone on cell data. Compressed images, minimal scripts, and no auto-playing video header. Speed is a feature.

What you don't need

• A chatbot that can't answer anything a real customer asks
• An auto-playing video that eats 20MB before anything renders
• A blog you'll never write
• Animated counters ticking up to numbers nobody verifies